Last month, I was approached by SMSA Women , a subdomain of Sheffield Malaysian Student Association (Sheffield University). I was asked if I’d like to design a logo for their organization as well as promote ISAC Studio . Since I knew quite number of friends in that organization, I accepted the offer quite easily.
Despite preparing myself for final exams, I could say that the design process was quite rapid. Research brief and data collection were done within a meeting due to time constrain from both parties. However, the aesthetic and client values should not be neglected as I promise to deliver the best possible solution for all my clients.
It took me few sketches to arrive at the final logo. First few were rejected due to informality. After some discussion and mutual agreement, both of us agreed to use the water lily plant as reference while the pink and purple colour is one the most favourite colours for girls.
Finally, I put up their organization tagline Bersatu Di Bawah Satu Simpulan Ukhwah (United under one ties) as well as the name of the organization just after the logo. For the exclusive personal touch, I added the dotted lines to stress the brand image which the organization would like to bring - togetherness.
What do you think of the logo? Comment »